Relevance contributor: Ben Plomion

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Ben is the SVP of Marketing at GumGum and brings more than 15 years of experience in marketing, communications and business development. Prior to GumGum, Ben was responsible for Chango's brand, integrated marketing and demand generation. His team created one of the most robust thought leadership platforms in the industry and has won multiple marketing and design awards. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice.

Print's inability to let real-time analytics inform real-time production is finally getting attention and remedy thanks to programmatic printing.
How Programmatic Printing is Breathing Life into Direct Mail
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