Relevance contributor: Bernie Borges

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Bernie Borges is CEO of Find and Convert, a digital consultancy serving B2B clients, and Executive Producer of the Social Business Engine digital media property.
Borges is author of "Marketing 2.0," a frequent speaker at marketing conferences and a former AMA Face to Face Workshop Faculty member.
Borges is an IBM Futurist, Dell Social Influencer and has been recognized by industry peers, including Likeable Local’s 150 Marketers to Follow, Cision’s Top 50 Content Marketers on Twitter, Online Marketing Institute’s Top 15 Digital Marketing Educators, and is a regular contributor to Relevance, Social Media Today and Social Media Strategies Summit.

Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale…
B2B Influencer Marketing Done the Right Way
Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on…
the-5-biggest-mistakes-in-social-media-monitoring-podcast
Most businesses are still focused on leveraging social media for its marketing potential. Facebook has proved that brands can market effectively through audience targeting on social media. And, the same can be said for other…
How to Think Like a Social Business
U-Haul is an iconic American Brand celebrating its 70th year in business. Until four years ago, they had profiles on a number of social media channels, but really weren’t paying much attention to them. Today,…
4-big-social-media-lessons-from-a-70-year-old-brand-podcast
Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast…
Social Media Traffic Decline
Restricting associates from company-related social media activity was once commonplace. Today, however, employee advocacy is both suggested and encouraged.
How and Why Brands Should Mobilize Employees on Social Media
Why "social selling" isn't really selling at all, and how to leverage social media to build relationships that turn into real business results.
The Social Onramp: Building Online Relationships That Lead to Sales
A behind the scenes look at Hootsuite’s wildly successful brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.
Balancing Quantity & Quality in a Brand Ambassador Program
It's time to update your vision of online communities from bland discussion forums to the vibrant gathering of brand enthusiasts that they are.
Uncover the Marketing Value of Branded Online Communities
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