If content lives on the Internet but no one sees it, does it really exist? Without distribution even the most creative content might not ever be discovered.
If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen.
Before he became known as “The Sales Lion,”…
