Relevance contributor: Jason Falls

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Jason Falls is an author, keynote speaker and CEO. He continues to be a name that surfaces at or near the top of conversations and lists of thought leaders and top thinkers in the emerging world of social media marketing. And for good reason. He is one of the few industry professionals with awards for social media strategy under his belt, having won a 2009 Sammy Award for his work on the Jim Beam “Remake” project. A public relations professional by trade and prodigious content producer, Falls has advised Fortune 100 brands, regional corporations and technology startups since the “early days” of social media marketing in the mid-2000s.

A snapshot of where many of today's search-based marketers' heads are when it comes to digital marketing focus, spend and more.
2015 State of Search Industry Report: A Marketer’s Take
The right social listening tools can help you find out not just what people are saying, but also consumer insights such as why they're saying it.
Using Social Conversations for Consumer Insights
Lots of keywords and phrases make sense for a company to target, but if they aren't in the search audience’s lexicon, ranking for them is a waste.
Why You Need Search Demand (And How To Create It)
Google's recent announcement to focus on Streams, Photos and Hangouts has some wondering if the move will ultimately usher in the death of Google Plus.
Dear Google Plus: You Don’t Understand Me
The truth of how Facebook works is now clear: It's a media outlet. To get your promotional content seen, you're going to have to pay for the exposure.
What Facebook’s Brand Warning Means For Marketers
CMOs are spending less than 10 percent of their digital budget on the one category that was, is and will always be the most important for their brands.
Why Search Is Still Your Digital Bread And Butter
Social media isn’t social until it provokes human interaction in real life - be it convergence, a purchase or someone asking, “Hey! Did you see this?”
Social Media Isn’t Social At All
Why would LinkedIn add publishing to a network long after blogging's explosion, when most writers believe owning the content on their own site is important?
Will Publishing Change Marketing's LinkedIn Aversion?
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