Relevance contributor: Jessica Miller

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Jessica is director of client services at PR 20/20, a Cleveland-based inbound marketing agency filled with modern marketers immersed in technology and obsessed with delivering results. The agency’s team runs integrated campaigns that build brands, generate leads, convert sales, and increase loyalty.

From format to function, Snapchat Discover ushers the future of brand storytelling with hints on consumer expectations for engaging mobile content.
Snapchat Discover: Why It Wins the Storytelling Game
Map content to personas by figuring out which existing content pieces provide value at each level of the funnel, then find gaps and prioritize production.
How to Map Strategic Content Across the Customer Journey
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