Relevance contributor: Mark Organ

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Mark Organ is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired by Oracle for $871M. In between, he was a go-to-market consultant for SaaS companies in North America and Asia. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

What’s the best way to become a better content marketer? To stop writing. No, don’t stop writing content altogether; just stop writing it yourself. Marketers spend as much as 87 percent of their time grinding…
Change-up The Content Conveyor Belt: Crowdsource Your Content Instead
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