Relevance contributor: Marylin Montoya

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With several years of experiences in social media marketing - ranging from e-commerce entrepreneurial projects in Japan to marketing solutions development and promotion at Brainsonic in France - Marylin Montoya enjoys writing about the multiple ways social media is changing the way we do business and the way we work.

Don't over-invest in tools you don't need, but rather look at what you are doing now and determine where integrating data can supplement your efforts.
Integrating Data Content Marketing by Connecting the Data Dots
Some critics say incentivizing as part of an employee advocacy initiative erodes consumer trust because the communication is tied to rewards.
Is Incentivized Employee Advocacy Eroding Consumer Trust?
To supplement PR & lend credibility to company messaging, employees should vouch for the validity of their employer's claims with social media engagement.
Your Brand Ambassadors Are Probably Sitting Right Next to You
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