Relevance contributor: Michael Becker

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Michael Becker is on the Content Marketing team at Teradata Marketing Applications in Indianapolis. He’s a big-picture thinker fascinated by the universal human experience, and how the dynamics of advertising and branding play into it. He is responsible for content development to support Teradata’s suite of marketing applications and thought leadership. He graduated with a B.A. in Journalism and Communications from Butler University in 2014 and is an avid Bulldogs fan currently trying to navigate his way through the adventure that is the mid-20s.

Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.
5 Ways to Make Marketing Videos Viewers Crave
A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.
4 Common Digital Marketing Messes (and How to Mop ‘Em Up)
If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.
Personalization Isn’t the Future of Marketing
Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.
3 Secrets to Marketing Strategy Success
We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.
What Charles Darwin Taught Us About Marketing
Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.
Using Big Data To Learn Consumer Habits
The most effective way to stand out amongst the clutter is by using a holistic marketing strategy—not a broad, random, mass marketing technique.
Advertising on Jerseys: Strategic Marketing Or Useless Clutter?
Data shows that, whoever you are, your customers are likely on Instagram sharing, liking & commenting. Wouldn’t it be nice if they were doing so with you?
Marketing on Instagram
It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.
How eBay is Leading The Digital Marketing Revolution
Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.
Can B2B Marketing Break Through the Clutter With Emotion?
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