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Relevance contributor: Sean Cotton

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Sean Cotton is president ofCoegi, an independent programmatic media company that provides transparent and collaborative media services to agencies. As an expert in digital and programmatic best practices, Sean has been featured as a speaker or a contributor for numerous digital industry associations. Prior to starting Coegi, Sean built and managed a large digital staff for one of the fastest-growing media agencies in the U.S.

The promise of programmatic media is the ability to target granular audiences with messages that directly appeal to them. But all too often, brands neglect to realize that this promise can only be fulfilled if…
Why You Must Align Creative and Programmatic Strategies
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