Relevance contributor: Sharmin Kent

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Sharmin Kent is Brand Journalist at TinderBox, a sales automation software company. She also is a writer, culture critic and marketing professional. As a regular contributor to Social Media Today, Business 2 Community, Salon, ThinkProgress and NewsCred, Sharmin loves exploring the intersections between content marketing and culture.

Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it’s not enough to embrace industry trends as they…
The Futurist's Guide to Content Marketing
Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers how to handle native advertising. Conde Nast…
Should Brands Standardize Native Advertising?
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of…
How Digital Marketers Can Win Print And Digital Magazine Readers
Last night, Academy Awards ceremony host Ellen DeGeneres scored a win for herself with the selfie tweeted round the world. The photo – which featured movie stars Bradley Cooper, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong’o, Meryl Streep,…
Crossing The Blurry Line Of Product Placement: Samsung And The Oscars
Today LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual…
How Will LinkedIn’s New Publishing Platform Change The Media Landscape?
Amazon is raising the stakes in the battle for entertainment supremacy: the eCommerce company is reportedly preparing to release its Web TV product next month. Not content to dominate just eCommerce, Amazon is pursuing competition…
How Amazon Is Plotting World Content Distribution Domination
The advent of Internet marketing changed the way brands interact with their current and prospective customers; concepts like Zero Moment of Truth demonstrate how technology has completely reshaped the brand-audience relationship. Because most customers now research…
Wearable Tech: The Future Of Digital Marketing
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