Relevance contributor: Steven Labarbera

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Steve was born and raised in an Italian family in the bilingual city of Montreal, Canada. He started his career a journalist in 1999, working in radio and then TV. He later moved into public relations at the Parliament of Canada. From there he obtained an MBA at the John Molson School of Business, where he now sits on the alumni board. Since then he has held multiple position in marketing and communications, and currently consults with a variety of clients on social media and digital marketing strategy.

As social media continues to mature, content alone is no longer enough to satisfy customers; high engagement around that content is just as important.
Dethroning Content In Customer Service
Necessity being the mother of invention, there's been a recent explosion of native content. Are readers being deceived, or are publishers just surviving?
Church and State: Is There a Downside to Native Content?
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