Relevance contributor: Ted Karczewski

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Ted Karczewski is the Marketing Content Specialist at Skyword and the Brand Editor of the Content Standard. He focuses on activating and engaging Skyword's online audience through consistent brand messaging across channels. Currently, Ted is invested in exploring the impact influencer marketing and native ads have on content strategy performance.

After analyzing audience data from the past year, Skyword produced seven new content strategy eBooks based on the most-craved topics.
7 New Content Strategy Guides for the Enterprise Marketer
Here we are again—looking at what worked, what didn’t and what strategic patterns unfolded in 2015. Ready to roll up your sleeves and start planning?
6 Content Marketing Trends to Help Plan Your 2016 Budget
By curating newsletter content based on your readers’ favorite topics & biggest challenges, you personalize your outreach to a leaned-in audience.
Newsletters: Sometimes the Best Marketing Tools Aren’t New
Offline events offer viable opportunities to create eye-catching content, so long as an effective plan is in place and supported by other channels.
Amplification Strategy Makes B2B Content Sexy
Unfortunately, many organizations leave out the part of influencer marketing that often leads to new relationships: honesty.
Influencer Marketing Yearns For A Human Connection
With the increased presence and power of social media comes a need to build a marketing strategy that allows influencers to speak on behalf of brands.
The Rise of Influencer Marketing
Build a content media kit with eye-catching graphics & snackable pieces of content to build an arsenal of promotional assets to share with the media.
Content Amplification
Every brand in the beginning or intermediate stages of developing a newsroom should consider partnering with media companies to learn the tricks of the trade.
What Enterprise Marketers Must Know About Native Content Now
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
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