Content Strategy Archives - Page 6 of 23

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NPS Content Marketing: Drawing Connections for Growth

Content StrategyJune 3, 2021481Views 0Likes 0Comments

Every business wants to serve its customers fully and ensure that they’re having the best experience possible. Unfortunately, when it comes to websites such as Yelp or the Better Business Bureau, feedback tends to skew to the extremes. They rarely represent the average customer. Instead, we tend to hear from those who have had either…

Content Marketing to Customers Provides the Key to Improving Retention

Content StrategyJune 2, 2021501Views 0Likes 0Comments

There’s a lot of conflicting information out there about content marketing to customers. Years after the sector reached maturity, some insist that content is king. Others suggest it's dead while recommending dozens of ways to pivot. So which is it? The reality of the situation is that content is still critical to the success of…

Design an Outstanding Business Image: 5 Tips for Getting Started

Content StrategyMay 10, 2021477Views 0Likes 0Comments

As an entrepreneur, one of your goals from the inception of any new product or service should be to design and build on an outstanding image for your business. The way consumers think of a brand — and the emotions they associate with it — are heavily influenced by your visual identity. By using elements…

Mobile App Launch Strategy: Effective Tactics in a Crowded Marketplace

Content StrategyMay 7, 2021442Views 0Likes 0Comments

It's no small thing to put together an effective mobile app launch strategy. From early on in your app’s development through the distinct phases of launch, acquisition, and retention, marketers should be prepared to adjust to challenges. The already-crowded app marketplace becomes more competitive with each passing day. Start before your tech team even begins…

Influencer Marketing Tips to Promote Positive Brand Awareness

Content StrategyMay 7, 2021702Views 0Likes 0Comments

Today's businesses need to take to heart a few simple influencer marketing tips to stay relevant now and in the future. The influencer marketing world has changed the way we buy things. Sixty-seven percent of marketers are using some form of influencer marketing to promote their brand. It’s all about…

Instagram IGTV Strategy: 7 Tips for Jumpstarting Your Brand

Content StrategyMay 5, 2021603Views 0Likes 0Comments

Ever since its launch a few years ago, Instagram IGTV has instantly become a platform of choice for brands to connect with their audiences. It removes the limitations that other social media platforms have on the length of videos. With IGTV, you can create long-form video content that is useful for your audience. But, you…

Visual Identity for Startups: An Overview of Costs

Content StrategyMay 4, 2021415Views 0Likes 0Comments

Creating a visual identity for startups can feel like an unwanted expense that shows up at the wrong time. As a rule, startup companies have to deal with a lot of planned and unforeseen costs. In the rush to bring a new product to market under budget, “visual identity” often gets relegated to the bottom…

Cross-Channel Marketing Attribution Modeling: An Overview

Content StrategyApril 29, 2021553Views 0Likes 0Comments

Cross-channel attribution marketing helps you make informed decisions with your marketing dollars. P rospective customers typically experience several engagements across multiple channels before making a final buying decision. For example, someone might see a social media ad for your product one day. Weeks later, that person recognizes your product and decides to buy after reading…

Well-Designed Ads: A Beginner’s Guide to Conversion

Content StrategyApril 27, 2021500Views 0Likes 0Comments

It’s difficult to imagine marketing activity without advertising. Advertising moves businesses forward and increases sales. One proven way to make your ads more effective is to upgrade their design. However, ad design requires a lot of creativity. If you plan to design your ads in-house, you must know your target audience cold. When it comes…

Email Marketing: Improve Your Open Rates By Picking the Right Time

Content StrategyApril 26, 2021402Views 0Likes 0Comments

Personalization in email marketing and outreach has been a popular trend for long enough that you don’t need me to remind you how important it is. You don’t even need to be consciously aware of the trend to be able to testify to its importance. Whether you know it or not, you already have a…

SEO Trends Every Marketer Needs to Leverage for Success in 2021

Content Strategy, SEOApril 22, 2021448Views 0Likes 0Comments

Using the proper SEO techniques can help you land a top spot on page 1 of search results…but Google keeps evolving. Here’s what’s new for 2021.

How Should I Get My WordPress Website Designed

30+ Best Free WordPress Plugins in 2021: A Curated List

Content StrategyApril 21, 2021433Views 0Likes 0Comments

Searching for the best free WordPress plugins to enhance your site? One of the things that makes WordPress so powerful is its huge library of third-party plugins. While there are certainly lots of premium plugins out there, you can also find tons of great, free options from generous developers. In fact, if you browse the…