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What is the difference between product marketing and growth marketing?

There are many different forms of marketing. Some of these are results-based, such as performance marketing. Others focus on specific marketing channels, as is the case with digital marketing. One common point of confusion comes from comparing product marketing and growth marketing. Let’s consider each of these unique forms of marketing and then compare and contrast…

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What is growth marketing strategy?

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to decide how a company’s products and services can meet its target audience’s needs. Growth marketing isn’t a short-term play. That’s growth hacking, and while it may…

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AI Visibility Powerhouse Formed by Adogy-Relevance Merger

July 1st, 2025 – Adogy.com and Relevance.com today announced their merger to form a next-generation digital marketing powerhouse specializing in Generative Engine Optimization (GEO). The combined company will leverage cutting-edge AI search technology and sophisticated public relations techniques to help brands maximize visibility across AI-powered search platforms and traditional search engines

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