Using a corporate blog as an extension of product pages is wasteful & ineffective. Stop selling and start helping with content that’s actually valuable.

With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.

Even if you create the absolute best content out there, how do you reach the people that want it? Follow these quick tips for successful content promotion.

With a clear, concise and engaging landing page, you can increase your conversions and better promote your company’s product or service.

If content doesn’t align with organizational goals, target the right persona or move readers along the customer journey – is it really worth producing?

Low share counts on your content got you down? If your business serves niche needs, then one-to-one, dark social sharing might be relevant to your KPIs.

Quality mobile content and improved user experience may now be stronger factors in how Google ranks mobile search results.

Map content to personas by figuring out which existing content pieces provide value at each level of the funnel, then find gaps and prioritize production.

The line between crafting compelling headlines & resorting to clickbait can be murky, but if brands want to delight readers, toeing that line is important.

Email signatures provide a simple, cost-effective way to promote messages in a passive manner and take advantage of a valuable owned channel.

An eBook is a great way to publish research, start a discussion & interact with your audience. Consider these points as you set out to design one.

The key to being not-so-boring in an otherwise drab industry is to be helpful and interesting in the way you deliver your message.