When done purposefully with defined goals for success, influencers can be pivotal in helping your content receive the attention it deserves.

Sharing premium third party content builds trust & shows your brand’s commitment to its industry, but those aren’t the only advantages of content curation.

Getting customers to opt-in to emails is hard, but preventing them from unsubscribing is even more difficult. Exceed their expectations to keep them around.

All content marketing measurement efforts have to balance across the main objectives of reach, engagement and conversion. Here’s what it takes to get there.

It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.

To maximize your ability to distribute content, diversify or repurpose it with these techniques so that you can reach a variety of new channels.

Ello’s manifesto lays out an aversion to advertising and people as commodity. Clearly, your marketing content isn’t welcome… except that it is!

If you are going to win readers’ interest in spite of the tsunami of content on the web, you must grab their attention by being relevant to them.

An early focus on both content creation and distribution is what it takes to get seen in today’s crowded content marketplace.

A foundation in content creation is vital to the success of your content initiative. But without a content team in place, this becomes an unattainable goal.

With the right motivation and direction, all employees can contribute to the content ecosystem within your organization.

The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.