Social media isn’t social until it provokes human interaction in real life – be it convergence, a purchase or someone asking, “Hey! Did you see this?”

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content.

If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen. Before he became known as “The Sales Lion,”…

Creating long form content consumes more resources than standard content creation. Is the investment in Big Content worth it, or is it just another fad?

To stand out as a marketer today it’s critical to continually move past your job description and contribute to the industry conversation on a larger scale.

74 percent of consumers prefer to get commercial communications via email, but most are overwhelmed by the volume of email marketing messages they receive.

Once a foundation of trust is established, the usage of branded and user-generated content becomes more effective.

To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.

To make Sales content champions in your organization, it’s essential to communicate, educate and make content distribution easy for them.

A recent Nielsen study showed that content from credible journalists was the only type to exhibit a strong lift in all 3 areas of the purchase cycle.

Build a content media kit with eye-catching graphics & snackable pieces of content to build an arsenal of promotional assets to share with the media.

Creating a culture is hard to do. But killing it is shockingly easy. That’s what Dharmesh Shah, HubSpot CTO and co-founder, told a room of more than 300 people at Go Inbound Marketing 2014 in Indianapolis, IN.