Growth marketing may be a trendy topic, but what does it really mean? The obvious element here is the emphasis on growth. (It’s in the name, after all.)
What does growth-focused marketing look like, though? Just to clear one thing up, it isn’t a glamorous way to refer to normal promotional marketing. Growth marketing is…
Growth marketing is a term you may have heard bandied around the Marketing Department or tossed off at SEO conferences. On its surface, it seems like a pretty basic idea: marketing … that helps you grow. Not rocket science, is it?
Yet growth marketing entails a bit more than traditional marketing. Think of the former…
Market share is one of the biggest indicators of business success. A larger market share can be used to measure the effectiveness of various revenue-generating efforts. These include marketing campaigns to product developments, expansion, innovation, branding initiatives, and so much more. All of these can be leveraged to increase market share.
In contrast to total retail…
