For people seeking credibility with decision-makers
PR (traditional & press)
Your expertise isn't reaching industry media, so you're absent from the conversations that shape your market. Without established coverage behind you, it's harder to command premium pricing or win the accounts that check before they buy.
We place you in the trade and business publications your buyers already read — through editors we've known for years.
Why it matters
Decision-makers still read the trades.
Digital changed where people look, not who they believe. The executives signing off on your deal still weight an established publication above anything you publish about yourself.
Where our clients have been placed
How it works
We don't blast press releases.
Most agencies chase any coverage they can get. We go after placements in the publications that carry weight with the people controlling your budget.
We find the story the press wants
Angles built around industry trends and editorial calendars, not around your product launch.
We prepare the materials properly
Releases, media kits and briefing notes an editor can use without rewriting them.
We place you with editors we know
Trade publications and mainstream business media, pitched by people with the relationship.
We turn coverage into leverage
Reach and impact reporting, plus how to use each placement in sales conversations.
Clients
Stories told by those we've advised.
Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell and CitiBank, and dozens more since the start of our time together.
Chris SchembraFounder of 7:47, Wall Street Journal bestselling author
What it producedGoogle · Microsoft · Dell · CitiBank
We partnered with Relevance to amplify our media presence and thought leadership, securing dozens of media mentions.
Casey SchowHead of PR at Nu Skin
What it producedDozens of media mentions
There is no better partner for brands looking to build a foundation in their industry. They know the steps brands need to take to solidify their standing.
Larry KimCEO of Customers.AI, founder of WordStream
What it producedA foundation in the category
FAQ
Common questions
What counts as traditional PR?
Earned coverage in established outlets — trade publications, mainstream business media and industry press. Interviews, features and expert commentary, rather than anything you pay to place.
What will I actually receive?
A media strategy and target outlet list, press materials an editor can run with, secured interviews and features, reach and impact reporting, and ongoing relationship management with the journalists covering your category.
How long before we see coverage?
First placements usually land within 60 to 90 days. Recognition and inbound interest build across about six months, because credibility accumulates rather than spikes.
Isn't traditional press less relevant now?
Less trafficked, not less trusted. It also does something digital-only coverage can't: established outlets are the sources AI assistants weight most heavily when deciding who to cite.
Let's talk
Outspent isn't outmatched.
Tell us what you're up against. We'll tell you honestly whether we can help.