For people seeking trust & reach
Podcast placements
Your expertise isn't reaching the people who listen for an hour at a time and buy on a host's recommendation. Written thought leadership can't carry your voice, and it can't show how you think in real time.
We book you on the shows your buyers already subscribe to, and prepare you properly before you go on.
The Category Leaders Podcast
Episode 148 — Why your buyers stopped clicking
Guest: your name here
Why it matters
Nobody gives you an hour of attention any more. Podcasts do.
A listener who stays forty minutes has heard you think, disagree and explain. That's a different kind of trust than a byline earns, and it's why host recommendations convert the way they do.
How it works
The right six shows beat thirty wrong ones.
Booking services optimise for the number of appearances. We optimise for whether the audience is yours — and whether you sound good when you get there.
We find the shows your buyers subscribe to
Audience fit over download counts. A show with 4,000 of the right listeners beats one with 400,000 of the wrong ones.
We pitch the host, not the inbox
A specific angle for that show's audience, from someone who has listened to it.
We prepare you before you record
Talking points, the stories worth telling, and the two or three lines you want the listener to remember.
We make the episode work afterwards
Clips, quotes and links, so one hour of recording keeps earning for months.
Clients
Stories told by those we've advised.
Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell and CitiBank, and dozens more since the start of our time together.
Chris SchembraFounder of 7:47, Wall Street Journal bestselling author
What it producedGoogle · Microsoft · Dell · CitiBank
We partnered with Relevance to amplify our media presence and thought leadership, securing dozens of media mentions.
Casey SchowHead of PR at Nu Skin
What it producedDozens of media mentions
There is no better partner for brands looking to build a foundation in their industry. They know the steps brands need to take to solidify their standing.
Larry KimCEO of Customers.AI, founder of WordStream
What it producedA foundation in the category
FAQ
Common questions
How many shows will I go on?
Fewer than a volume booking service would promise, and better ones. We'd rather put you on six shows your buyers actually listen to than thirty nobody in your market has heard of.
Do I need to be a good speaker already?
No. Preparation is part of the service — talking points, the stories worth telling, and practice on the questions you'll get. Most people are far better on their third appearance than their first.
How long before the first booking?
Usually 30 to 45 days. Hosts plan episodes weeks ahead, so the gap between a yes and a recording date is normal and not a sign anything is stuck.
What do we do with the episode afterwards?
Clips, pull quotes and links that feed your site, your social and your outreach. An episode nobody reuses is an hour spent once; one that's repurposed keeps working for months.
Let's talk
Outspent isn't outmatched.
Tell us who you want listening. We'll tell you honestly whether podcasts are the right way to reach them.