Relevance contributor: Arnie Kuenn

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Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.

Content for social media should be created with the intended audience and platform at the forefront so that it's easy to share and provides real value.
4 Steps to Create Share-Worthy Content for Social Media
Curated blog posts are a great form of content that are valuable to readers and easy to create, and these tools make content curation a breeze.
4 Valuable Content Curation Tools and How to Use Them
To differentiate from competitors, create content that can come to life in various formats, across many different platforms and address multiple audiences.
7 Types of Content You Still Aren’t Creating But Should Be
Producing remarkable content requires careful management of many moving parts and targets. Maintaining a robust content calendar helps make sense of it all.
Creating Your 2015 Editorial Content Calendar
Using a corporate blog as an extension of product pages is wasteful & ineffective. Stop selling and start helping with content that's actually valuable.
Establishing Your Blog as a Learning Center
Even if you create the absolute best content out there, how do you reach the people that want it? Follow these quick tips for successful content promotion.
3 Tips for Promoting That Awesome Content
A few years ago, relying on influencers to help online content get discovered was a viable option. Today, paid promotion is a more cost effective strategy.
How to Drive Measurable ROI Wins with Content Promotion
With a planned content promotion strategy, content can reach a larger audience and create relationships that actually turn prospects into loyal customers.
How to Root Content Promotion Strategy in Measurable ROI
Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?
7 Essential Content Promotion Tools and Platforms
To maximize your ability to distribute content, diversify or repurpose it with these techniques so that you can reach a variety of new channels.
My 5 Favorite Ways to Reuse and Distribute Content
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