It's oftentimes a freelance writer or professional marketer's biggest question about generating effective content: "What should I write?"
Do you struggle with content production? As you engage in content planning, do you find it difficult to identify topics to write about? Does your team toil over what type of website content or which content type will…
One of the hardest-hit sectors during the COVID-19 pandemic has been nonprofits. Due to many nonprofits’ reliance on in-person events to do a majority of their fundraising, and with large gatherings not being allowed in many states, nonprofits need to find other means to raise money and build awareness. Luckily, nonprofits have a secret weapon…
Location, location, location. The long-standing real estate mantra is just as applicable for any company undertaking search and content marketing. Though Google delivers millions or billions of search results for most queries, approximately 75% of clicks go to the top three results. And if your brand doesn’t reach the first page, it might as well…
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
