As a content marketer, you fight for attention.
You battle to earn readers.
You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that gets read. You don’t want that. So let’s make our way through the alphabet and spell out 26…
The strategy sounds strange…
You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents.
You can describe…
