\B2B Marketing to millennials has arrived and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020. The old marketing tricks and tactics do not work anymore with them. In fact, if you keep using the same techniques, you might drive them…
Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and practical content, if marketed well, can turn the tables in your favor when your prospect’s time…
