Relevance contributor: Fernando Labastida

Follow: Fernando

Fernando is Principal and Co-Founder of the content marketing company Content Propulsion. His initial content marketing project, LatinITMarketing.com, became the de facto educational resource for technology companies from Latin America wanting to learn how to enter the U.S. market. His current mission is to help small and mid-sized technology companies become content marketing powerhouses. He's written for Nearshore Americas, Software Guru, Latin Business Today, and Nearshore.com.

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FEATURED

CONTENT MARKETING

Why Content Should Be Your Product, Not a Marketing Tactic

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold…

1.6K
01/25
Fernando Labastida

1.6K
01/25
Fernando Labastida

EARNED MEDIA, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Shortcut to ROI With the ‘Modified Content Marketing’ Approach

If you don’t have the resources, in-house talent or patience for a long-term strategy, the modified content marketing approach could be the solution.

896
09/14
Fernando Labastida

Shortcut to ROI With the 'Modified Content Marketing' Approach

896
09/14
Fernando Labastida

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

How to Enter the U.S. Market Using Content

Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.

OWNED MEDIA, CONTENT MARKETING

Why Content Marketing Won’t Solve Your Marketing Problem

Content marketing is not panacea; you must craft a basic marketing strategy before implementing content marketing, or any other marketing tactics.

2.2K
10/29
Fernando Labastida

Why Content Marketing Won’t Solve Your Marketing Problem

2.2K
10/29
Fernando Labastida

OWNED MEDIA, CONTENT MARKETING

Content Accountability: Make Every Asset Pull Its Weight

The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.

1.7K
09/17
Fernando Labastida

Content Accountability: Make Every Asset Pulls Its Weight

1.7K
09/17
Fernando Labastida

OWNED MEDIA, CONTENT MARKETING

Why Content Marketing Won’t Solve Your Marketing Problem

Content marketing is not panacea; you must craft a basic marketing strategy before implementing content marketing, or any other marketing tactics.

2.2K
10/29
Fernando Labastida

2.2K
10/29
Fernando Labastida

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

How to Enter the U.S. Market Using Content

Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.

OWNED MEDIA, CONTENT MARKETING

Content Accountability: Make Every Asset Pull Its Weight

The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.