Author

Jean Bansemer

Jean Bansemer is the CEO of My Web Writers, a company she launched after proving phenomenal, incremental sales growth with her SEO content writing. Jean writes about Internet industry topics for Relevance, speaks at various digital industry events, and is published in several print magazines on a variety of topics.

Facebook

Right or Wrong; Facebook News Feed Ads Exist to Make Money

Jean Bansemer Jan 21, 2015

Recent changes to the Facebook news feed have increased profits, but angered users in the process. Have they made unethical moves, or is it just business?

Earned Media

Matthew McConaughey Defines Today’s Lincoln Man

Jean Bansemer Oct 30, 2014

Lincoln's new commercials featuring the Academy Award winner suggest that it's possible to educate customers about your brand by showing them who they are.

SEO

You Are What You E-A-T: Google’s Raters’ Manual 5.0 Weighs Reputation and Authority

Jean Bansemer Jul 17, 2014

The handbook includes many examples of websites with positive reputations, appropriate expertise for their purposes and trustworthy site functionalities.

Earned Media

Wikipedia: The Definition of Disruption and Community Evolves

Jean Bansemer Jun 17, 2014

It is amazing how things change in one generation. Compare students from the class of 2014 with the class of 1994. When writing a paper twenty years ago, students went to a library and likely gathered a collection of books for research,…

Owned Media

Ask Your Outsourced Video Provider These 17 Questions before Hiring

Jean Bansemer Jun 16, 2014

With more than one billion YouTube users in 2014, if you’re not already on the hunt for a quality video provider, you should be. At the 10th annual Internet Retailer Conference and Exhibition, Lou Bortone, Principal at LouBortone.com and…