Right or Wrong; Facebook News Feed Ads Exist to Make Money
Recent changes to the Facebook news feed have increased profits, but angered users in the process. Have they made unethical moves, or is it just business?
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Matthew McConaughey Defines Today’s Lincoln Man
Lincoln's new commercials featuring the Academy Award winner suggest that it's possible to educate customers about your brand by showing them who they are.
You Are What You E-A-T: Google’s Raters’ Manual 5.0 Weighs Reputation and Authority
The handbook includes many examples of websites with positive reputations, appropriate expertise for their purposes and trustworthy site functionalities.
Wikipedia: The Definition of Disruption and Community Evolves
It is amazing how things change in one generation. Compare students from the class of 2014 with the class of 1994. When writing a paper twenty years ago, students went to a library and likely gathered a collection of books for research,…
Ask Your Outsourced Video Provider These 17 Questions before Hiring
With more than one billion YouTube users in 2014, if you’re not already on the hunt for a quality video provider, you should be. At the 10th annual Internet Retailer Conference and Exhibition, Lou Bortone, Principal at LouBortone.com and…