Relevance contributor: Joe Lazauskas

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Joe Lazauskas is a tech and media journalist and Editor-in-Chief at Contently.

This past week brought a piece of news that felt totally inevitable. No, I’m not talking about Donald Trump being crowned the presumptive Republican nominee. I’m talking about LinkedIn launching its own version of Instant…
LinkedIn Instant Articles Good News or Time for Platform Panic
From Madden to Casper to GE, these brands won 2015 with truly creative content.
The Best Content Marketing of 2015
LinkedIn Lists, the latest step in the company's quest to become the definitive professional publishing platform, will be released quarterly.
Business Mags Should Be Very Afraid of LinkedIn Lists
Content marketing has positive momentum, but it remains an experimental line item for most brands—and that's worrisome for a number of reasons.
5 Content Marketing Problems That Keep Me Up at Night
This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé.
7 Things You Need to Know About Facebook Instant Articles
Some still view native advertising as the monster that will usher in the downfall of journalism, but at The Daily Beast the perspective is far sunnier.
Can Sponsored Content Solve Publishers' Financial Woes?
Considering its targeting capabilities, cost-effectiveness & ease of use, Facebook is one of the most important paid content distribution weapons you have.
Facebook’s Reach Is Terrible, But Deleting Your Page Is Crazy (paid content distribution)
Engagement is a tough word because it means something different to everyone. Many are now advocating for "attention time", but does time really equal value?
Depth Not Breadth: The Rallying Cry of Content Marketing Engagement
Twitter and Facebook shouldn’t be the destination for your branded content; they’re just the express shuttle that gets your audience to the party.
Why Facebook’s Algorithm Update is Great For Marketers
Sponsored content is booming, but survey data suggests that brands and publishers still have a long way to go in earning readers’ attention and trust.
Sponsored Content Has a Trust Problem
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