Author

Jonah Bliss

Jonah Bliss is obsessed with how data can make us - marketers, writers, the Internet as a whole - smarter. Blogging from an early age, and running web businesses even earlier, Bliss has gone on to write for a diverse range of publications (Mediaite, Geekosystem, etc) and directed the marketing efforts for a number of leading content marketing organizations like Contently, Appinions and more. He is now leading the charge to merge the worlds of content and data at ContentIntent.

Paid Media

Instagram’s Most Important Statistics for Marketers

Jonah Bliss Nov 14, 2017

As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much…

Owned Media

Want Social Shares? Then A/B Test Your Headlines

Jonah Bliss Nov 2, 2016

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that…

Content Marketing

Pokémon Go and a Record Breaking Content Launch: Key Takeaways for Marketers

Jonah Bliss Aug 2, 2016

One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project that went viral and what any…

Shared Media

What 3500 People Watching Paint Dry Taught Me about Facebook Live

Jonah Bliss May 18, 2016

For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The…

Native Advertising

Publishers Beware: The Perils of Bad Sponsored Content

Jonah Bliss Feb 1, 2016

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional…

Owned Media