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Relevance contributor: Jonah Bliss

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Jonah Bliss is obsessed with how data can make us - marketers, writers, the Internet as a whole - smarter. Blogging from an early age, and running web businesses even earlier, Bliss has gone on to write for a diverse range of publications (Mediaite, Geekosystem, etc) and directed the marketing efforts for a number of leading content marketing organizations like Contently, Appinions and more. He is now leading the charge to merge the worlds of content and data at ContentIntent.

As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to…
Instagram’s Most Important Statistics for Marketers
Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have…
Want Social Shares? Then A/B Test Your Headlines
One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project…
For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying…
What 3500 People Watching Paint Dry Taught Me about Facebook Live
In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their…
Sponsored Content Analysis
For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many…
Bad Sponsored Conent
To start 2016 off on the right foot, take stock of which content worked best this year by analyzing the data behind everything you published.
That's a Wrap: Planning Your 2016 Content Strategy Using 2015 Data
With Turkey Day officially in the books and everyone back in the office, let’s gobble up the very best of this year's Thanksgiving sponsored content.
The Best Thanksgiving Sponsored Content
Great sponsored content is consumed not just because it’s bombarded into consumers' news feeds, but because they actually enjoy it and learn from it.
Sponsored Content Wins: Analysis of 3 Great Native Ads
Publishers may need ad dollars and marketers may covet guaranteed impressions, but if sponsored content isn’t thoughtful, it can be bad for everyone.
Sponsored Content Fails: Paid Posts That Hurt
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