As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance...
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Want Social Shares? Then A/B Test Your Headlines
Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just wr...
Pokémon Go and a Record Breaking Content Launch: Key Takeaways for Marketers
One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch...
What 3500 People Watching Paint Dry Taught Me about Facebook Live
For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same...
Sponsored Content Analysis: Dichotomous Content Kicks Off 2016
In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking ...
Publishers Beware: The Perils of Bad Sponsored Content
For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no se...
That’s a Wrap: Planning Your 2016 Content Strategy Using 2015 Data
To start 2016 off on the right foot, take stock of which content worked best this year by analyzing the data behind ever...
Happy Brandsgiving: The Best Thanksgiving Sponsored Content
With Turkey Day officially in the books and everyone back in the office, let’s gobble up the very best of this year's ...
Sponsored Content Wins: Analysis of 3 Great Native Ads
Great sponsored content is consumed not just because it’s bombarded into consumers' news feeds, but because they actua...
Sponsored Content Fails: Paid Posts That Hurt
Publishers may need ad dollars and marketers may covet guaranteed impressions, but if sponsored content isn’t thoughtf...