Relevance contributor: Jonah Bliss

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Jonah Bliss is obsessed with how data can make us - marketers, writers, the Internet as a whole - smarter. Blogging from an early age, and running web businesses even earlier, Bliss has gone on to write for a diverse range of publications (Mediaite, Geekosystem, etc) and directed the marketing efforts for a number of leading content marketing organizations like Contently, Appinions and more. He is now leading the charge to merge the worlds of content and data at ContentIntent.

LATEST
FEATURED

PAID MEDIA

Instagram’s Most Important Statistics for Marketers

As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to…

512
11/14
Jonah Bliss

Instagram’s Most Important Statistics for Marketers

512
11/14
Jonah Bliss

OWNED MEDIA

Want Social Shares? Then A/B Test Your Headlines

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have…

325
11/2
Jonah Bliss

Want Social Shares? Then A/B Test Your Headlines

325
11/2
Jonah Bliss

CONTENT MARKETING

Pokémon Go and a Record Breaking Content Launch: Key Takeaways for Marketers

One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project…

854
08/2
Jonah Bliss

Pokémon-Go-and-a-Record-Breaking-Content-Launch:-Key-Takeaways-for-Marketers

854
08/2
Jonah Bliss

SHARED MEDIA

What 3500 People Watching Paint Dry Taught Me about Facebook Live

For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying…

676
05/18
Jonah Bliss

What 3500 People Watching Paint Dry Taught Me about Facebook Live

676
05/18
Jonah Bliss

NATIVE ADVERTISING, PAID MEDIA

Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their…

325
03/10
Jonah Bliss

325
03/10
Jonah Bliss

NATIVE ADVERTISING

Publishers Beware: The Perils of Bad Sponsored Content

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many…

604
02/1
Jonah Bliss

604
02/1
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING

That’s a Wrap: Planning Your 2016 Content Strategy Using 2015 Data

To start 2016 off on the right foot, take stock of which content worked best this year by analyzing the data behind everything you published.

553
12/14
Jonah Bliss

That's a Wrap: Planning Your 2016 Content Strategy Using 2015 Data

553
12/14
Jonah Bliss

NATIVE ADVERTISING, PAID MEDIA

Happy Brandsgiving: The Best Thanksgiving Sponsored Content

With Turkey Day officially in the books and everyone back in the office, let’s gobble up the very best of this year's Thanksgiving sponsored content.

435
12/2
Jonah Bliss

435
12/2
Jonah Bliss

NATIVE ADVERTISING, PAID MEDIA

Sponsored Content Wins: Analysis of 3 Great Native Ads

Great sponsored content is consumed not just because it’s bombarded into consumers' news feeds, but because they actually enjoy it and learn from it.

737
11/18
Jonah Bliss

Sponsored Content Wins: Analysis of 3 Great Native Ads

737
11/18
Jonah Bliss

NATIVE ADVERTISING, PAID MEDIA

Sponsored Content Fails: Paid Posts That Hurt

Publishers may need ad dollars and marketers may covet guaranteed impressions, but if sponsored content isn’t thoughtful, it can be bad for everyone.

641
10/21
Jonah Bliss

Sponsored Content Fails: Paid Posts That Hurt

641
10/21
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Does Your Content Drive Brand Favorability?

Brands are realizing that they can’t simply “do content marketing” and call it a day. But what does it actually mean to have content that works?

1.3K
07/14
Jonah Bliss

1.3K
07/14
Jonah Bliss

CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

Can Content’s Effect On Brand Lift Be Measured?

What exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns?

1.2K
05/28
Jonah Bliss

1.2K
05/28
Jonah Bliss

CONTENT MARKETING

Pokémon Go and a Record Breaking Content Launch: Key Takeaways for Marketers

854
08/2
Jonah Bliss

854
08/2
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Is Clickbait Content Destroying Your Brand?

Before you write “15 Awesome Gifs That Summarize Our Newest Software Update,” think about the value (or lack thereof) it provides for your audience.

853
09/24
Jonah Bliss

853
09/24
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Content Marketers Beware – Data Is Coming

They say fashion is cyclical, but marketing is, too. From analog marketing to marketing automation to content marketing - it all comes back to data.

804
03/24
Jonah Bliss

Content Marketers Beware – Data Is Coming

804
03/24
Jonah Bliss

NATIVE ADVERTISING, PAID MEDIA

Sponsored Content Wins: Analysis of 3 Great Native Ads

Great sponsored content is consumed not just because it’s bombarded into consumers' news feeds, but because they actually enjoy it and learn from it.

737
11/18
Jonah Bliss

737
11/18
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Leading Marketers Embrace New Content Metrics

Marketers are realizing that traditional content metrics like page views and shares lack the ability to give true insight into the performance of content.

720
04/22
Jonah Bliss

Leading Marketers Embrace New Content Metrics

720
04/22
Jonah Bliss

SHARED MEDIA

What 3500 People Watching Paint Dry Taught Me about Facebook Live

676
05/18
Jonah Bliss

676
05/18
Jonah Bliss

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

What Today’s Content Marketing Metrics Don’t Tell You

There are a lot of content marketing metrics you can keep tabs on, but are those numbers truly good indicators of your audience's probability of converting?