Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine to make marketing an expensive and sometimes wasteful effort. Against this backdrop then, it’s not surprising that companies turn to new technologies and protocols like blockchain…

Augmented reality is the tech world's buzzword that is close to becoming part of our daily lives. Different from virtual reality, which takes you from sitting on your sofa to another virtual world, augmented reality aims to "integrate digital data into a real-time experience," or, virtually enhance the world around you. Augmented reality comes in various…