Relevance contributor: Matthew Zajechowski

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Matthew Zajechowski is an outreach manager for Digital Third Coast. In his free time he enjoys spending time with his two cats and also enjoys outdoor activities like biking, hiking and disc golf.

Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain…
Lessons to Learn from Companies Who Tried to Cheat Google and Lost [Infographic]
Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is…
How Simple Design Solutions Can Improve Your Business’s Email Marketing Campaigns
Predictive analytics is the practice of looking for patterns within systematically compiled data in order to anticipate behaviors and trends. Predictive analytics in the business setting is used to help sales and marketing teams build…
What’s Ahead for Predictive Analytics and Why It Matters for Businesses [Infographic]
Digital marketing is an ever-evolving and rapidly changing industry. Marketers who are quick to embrace and adapt to change put themselves in the best position to actively engage their customer base. Doing this allows today’s…
The Move Toward People-Based Marketing for North American Marketers
How the rise of ad blocking has cut into advertising revenue, and what publishers can do to rescue their CPMs.
Ad Blocking and Its Effects on Advertisers and Publishers
If you can incorporate these various signals of trustworthy content, you’re on your way to making content that’s both endorsed and shared.
How to Create Trustworthy Content That Gets Shared
Instead of boosting ecommerce sales with discounts, online stores should investigate the deeper reasons that stop shoppers from buying products.
Boosting eCommerce Sales Without Discounting
With local SEO efforts tailored to your industry's search behavior, you can transition neighborhood window shoppers into regular, loyal customers.
Local SEO Best Practices for Top B2C Verticals
Social media and email have separate purposes and goals, but the two content distribution channels can still be used in tandem to grow your audience.
Tag-Teaming Email and Social to Grow Your Audience
Using the three C's of customer journey mapping (create, capture & calibrate), you can prevent your customers from falling off the path to sales.
The 3 C’s of Customer Journey Mapping
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