Relevance contributor: Muhammad Yasin

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Muhammad Yasin is the Director of Marketing for PERQ and Author of Nothing New: An Irreverent History of Storytelling and Social Media. Muhammad’s innovative use of social media has received several industry awards as well as being covered in publications like Inc. ReadWriteWeb, VentureBeat, Marketing Sherpa, and more.

Fact #1: Capturing leads is difficult. Fact #2: Capturing qualified, in-market leads is even more difficult. Although it heavily depends on what industry your business resides, it’s safe to say that most businesses invest in…
Using Your Website to Capture More Leads
Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up…
video marketing
Devising viable interactive content ideas is no easy task, but with thorough understanding of your offerings and target market, you can get really creative.
3 Questions to Ask Before Developing Interactive Content Ideas
Interactive content can be an excellent tool for getting more in-store traffic—you just have to be sure of how you’re going to leverage it.
3 Ways Interactive Content Can Help Brick and Mortar Stores
Simply providing consumers opportunities to engage—to plan, to create, to give feedback—will lead them to interact with and remember your brand.
How Interactive Content Can Work for Your Brand
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