Another new year, and another slew of marketing trends appear prime to mark the coming year ahead. But despite a plethora of emerging trends and content formats, influencer marketing continues to be a powerful tool for marketers to boost their brands. This article is designed to help you understand how to successfully use influencer marketing…
You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats you want to cite, the fact of the matter is – in 2019, user-generated content…
