Relevance contributor: Nick Cicero

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Nick is the founder of influencer talent agency Delmondo, a consultant for BRaVe Ventures, and a writer and speaker. He is a leader in building digital content initiatives with a proven ability to set vision, strategy and execute on numerous innovative projects for some of the world’s largest brands and publishers like Universal Music Group, Sports Illustrated, Conde Nast, and Clear Channel.

Prior to founding Delmondo he spent time building and implementing new social publishing and analytics tools with Livefyre, Expion and Percolate. He put the first Instagram Video on TV for Oprah and built an innovative social content experience for the PS4 launch in North America, among other projects.

Without a discovery tool on Snapchat, brands have to rely on influencer networks to obtain audience data and analytics to achieve business objectives.
How Brands Can Reach Mass Audiences On Snapchat
Just because the Snapchat analytics needed to prove its value aren't blatantly available doesn’t mean that you should cast off the platform altogether.
A Primer on Snapchat Analytics
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