In 2015, Google rebranded their Webmaster Tools as “Search Console” to cater to a wider audience.
But the purpose of the toolset remains the same — to help website owners, marketers, SEO companies and professionals, and designers monitor their page performance on Google’s search index.
Google Search Console has many marketer-friendly features and tools.
Like…
Shane Barker
If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise.
There’s a lot more that goes into creating shareworthy content than that. You need to create content that your audience loves and wants to share with their friends.
In this post,…
How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy.
These activities are time-consuming but essential for the success of your content marketing campaigns.
Now, imagine a scenario in which you don’t need to carry out most of these activities but just…
Branding is an integral part of marketing your brand and products. As a business, you must keep up-to-date with the latest happenings in branding technology to stay at the top of your game. You need to be prepared to embrace the changes to drive growth and reach new markets.
You need to future-proof your branding strategy…
Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience.
If you’re willing to compromise on quality, you can create hundreds of lackluster posts easily. But that can damage the reputation of your business.…
It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality.
This is where guest blogging comes in. And if someone told you that guest blogging was dead, they were…
It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing how emotional connections fuel virality. So, how can you make use of…