Relevance contributor: Taylor Radey

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Taylor Radey is a senior consultant at PR 20/20, a Cleveland-based inbound marketing agency filled with modern marketers immersed in technology and obsessed with delivering results. The agency’s team runs integrated campaigns that build brands, generate leads, convert sales, and increase loyalty.

For an effective content strategy, you need owned, earned and paid media working together - not in silos and independent of each other.
Owned, Earned and Paid Media Should Integrate, Not Seperate
If content doesn't align with organizational goals, target the right persona or move readers along the customer journey - is it really worth producing?
Ask Yourself These 5 Questions Before Producing Content
Writing a content plan should feel a bit like painting a mural: you should be able to step back at the end of the year and see a well thought out picture.
Work Smarter, Not Harder: Creating a Strategic Content Marketing Plan
To make Sales content champions in your organization, it's essential to communicate, educate and make content distribution easy for them.
Market Your Marketing: Make Sales Content Champions
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
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