Will Erlandson, Author at Relevance

What Are the 6 Areas of Content Marketing?

Content StrategyOctober 18, 2025567Views 0Likes 0Comments

Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals. If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of…

How to Choose a Digital Marketing Agency

Growth MarketingOctober 4, 2024654Views 0Likes 0Comments

Outsourcing your digital marketing is a great way to reach your business goals. It can streamline and supercharge your marketing efforts, helping you hone your marketing strategy and execute your promotional vision. At least, that’s possible when you work with the right digital marketing agency. The challenge is choosing which agency to partner with. There…

Growth Marketing Tools to Incorporate Into Your Strategy

Growth MarketingJuly 25, 2024903Views 0Likes 0Comments

Growth marketers may bring a unique element of experience and expertise to the table, but without the right tools, they can only go so far. A good growth marketing strategy is both comprehensive and complex. It considers paid, earned, and owned content, all of which are improved when you use the right tools. These tools provide…

Ecommerce SEO Strategy: How To Do It Well and Boost Sales

SEOJuly 17, 2024589Views 0Likes 0Comments

Search engine optimization (SEO) is the process of helping search engines find your content online and present it to the right consumers in their search engine results. SEO applies to most online content, and it can be slightly different in each scenario. Case in point: ecommerce SEO. Ecommerce SEO uses many similar SEO elements, like keywords…

How SEO in Marketing Can Boost Your Growth Plan

SEOJanuary 9, 2024611Views 0Likes 0Comments

A well-rounded marketing strategy requires a lot of moving parts, each of which must work cohesively and contribute to the success of the whole. Digital PR enhances your credibility as a brand. Solid human-focused content reinforces your authority in the eyes of consumers. Social media personalizes your brand. But what about SEO marketing? How does…

4 Benefits of Organic Traffic

Growth MarketingDecember 27, 2023758Views 0Likes 0Comments

Everyone and their mother is aware of the marketing concepts of “SEO” and “organic traffic.” These are terms that refer to optimizing the flow of certain kinds of traffic that come to websites from search engines. But what does search engine optimization actually mean? What is it that makes the organic traffic that comes from SEO…

Marketer planning and learning what an SEO strategy includes

What Are the Objectives of Content Marketing?

Growth MarketingDecember 18, 2023499Views 0Likes 0Comments

A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in…

What Are the Types of Content in Content Marketing?

Content StrategyDecember 18, 2023444Views 0Likes 0Comments

21st-century marketers have a buffet of content options to choose from. Every time a marketer engages in the content marketing process, they have to choose what kind of content they want to develop to achieve their current goals. This can be tricky, as various kinds of content tend to serve different purposes. They can also require…

Marketer researching different digital marketing tactics

What Are Types of Content Marketing?

Content StrategyDecember 18, 2023564Views 0Likes 0Comments

As marketers develop their website content marketing strategy, it can be challenging to know what kind of content they should use. The issue isn’t coming up with enough ideas so much as choosing from the plethora of options available. As you flesh out your content marketing strategy, you want to consider all of the different…

What Are Content Marketing Examples?

Content StrategyDecember 18, 2023434Views 0Likes 0Comments

Everyone says content is king — but what does that regal reign look like in real life? The answer is tricky. While content may remain a critical part of the marketing toolkit, it is in a constant state of evolution. Let’s consider what content marketing looks like a quarter into the 21st century, along with…

What Is the Main Objective of Content Marketing?

Content StrategyDecember 18, 2023359Views 0Likes 0Comments

Digital marketing is a vast and complex field of business. From paid ads to search engine optimization, emails to social media, there are many ways marketers can use the digital world to promote a business. Most of these channels utilize content in one form or another. In fact, marketers love to throw around the term…

How do we properly distinguish between emphasizing growth marketing vs. growth hacking? Here's a quick guide to help you market with clarity.

What Are Content Pillars?

Content StrategyDecember 18, 2023362Views 0Likes 0Comments

Content creation is a vast and intricate process. It can take multiple forms and can serve many needs. Content pillars are a common tool marketers use to channel their content marketing strategy efforts. They provide a sense of purpose and focus that is difficult to achieve when a marketing team generates individual and…

Will Erlandson

What Are the 6 Areas of Content Marketing?

How to Choose a Digital Marketing Agency

Growth Marketing Tools to Incorporate Into Your Strategy

Ecommerce SEO Strategy: How To Do It Well and Boost Sales

How SEO in Marketing Can Boost Your Growth Plan

4 Benefits of Organic Traffic

What Are the Objectives of Content Marketing?

What Are the Types of Content in Content Marketing?

What Are Types of Content Marketing?

What Are Content Marketing Examples?

What Is the Main Objective of Content Marketing?

What Are Content Pillars?

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Will Erlandson

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