Will Erlandson, Author at Relevance

What Are the 5 C’s of Content Marketing?

Content StrategyDecember 18, 2023410Views 0Likes 0Comments

A content marketing strategy may seem simple on the surface. And there is some truth to that. Creating a social post or writing up an answer to a question in a blog format may be a straightforward process. However, to be effective, there are a lot of nuances and elements of content marketing that you…

What Is a Content Strategy Framework (and Why Do You Need One?)

Content StrategyDecember 15, 2023539Views 0Likes 0Comments

A content marketing strategy gives you the “why” behind all of your marketing activities. It unifies and focuses your brand’s promotional efforts, ensuring that every piece of content, paid ad, and other marketing assets is working toward the same goal. While a content strategy is important, it can be vague or consist of high-minded…

What Elements Do I Need to Have in Place Before Engaging an SEO Partner?

SEOJuly 7, 2023308Views 0Likes 0Comments

Search engine optimization (SEO) is a critical part of an online presence. It gives you visibility in search engines, which is a critical part of a comprehensive growth marketing strategy. While it’s possible to engage in keyword research and work on linking all on your own, by and large, SEO can be a complicated activity.…

What’s the difference between growth marketing and digital marketing?

Growth MarketingJuly 3, 2023384Views 0Likes 0Comments

There is a lot of confusion that can arise when contrasting growth marketing with digital marketing. When you compare most growth marketing vs marketing, the end goal is typically similar. You want to attract consumers, turn them into paying customers, and then retain them and build your customer base over time. However, the way that a…

What is the difference between growth marketing and performance marketing?

Growth MarketingJuly 3, 2023323Views 0Likes 0Comments

In the digital age, marketing terminology is a complex vocabulary in and of itself. There are so many tools, techniques, and platforms that marketers use. It’s hard to keep track of all of the terms and acronyms floating in the marketing ethers at any given moment. Even broad concepts like product marketing, performance marketing, and growth…

What does a growth marketing plan look like?

Growth MarketingJuly 3, 2023410Views 0Likes 0Comments

Most growth marketing activities focus on structural elements. A growth framework provides a blueprint for all of your marketing. Growth marketing adapts your blueprint to your current marketing needs. Unlike traditional marketing, a growth marketing campaign is a tactical approach that puts theory into action. What about a marketing plan? Let’s break down what a marketing…

Growth Marketing vs. Marketing

Growth MarketingJune 29, 2023391Views 0Likes 0Comments

The marketing world has gone through an epic evolution in recent decades. Technology has opened up a massive field of new opportunities. From social media to search engines, digital marketing has revolutionized how marketers reach consumers with their messages. While this has had a positive effect in general, it has also caused a lot of…

How To Attract VC Funding With Growth Marketing Tactics

Growth MarketingJune 22, 2023346Views 0Likes 0Comments

There are many factors that need to come together for a startup to succeed. A solid plan, focused mission statement, and experienced founding team are all essential. Even when the internal pieces are in place, you need one more thing to gain momentum quickly: external resources. Venture capitalists (VCs for short) are a common way…

Data detailing the data behind an SEO backlink strategy

Building a Rock-Solid SEO Backlink Strategy

SEOMay 15, 2023488Views 0Likes 0Comments

Search engine optimization consists of many different activities. This includes things like keywords, internal linking, page loading speed …and backlinks. While a SEO strategy mainly focuses on on-site content marketing and technical aspects, one of the most important off-site elements is building up a profile of valuable backlinks that connect to your quality…

Marketer researching different digital marketing tactics

6 Digital Marketing Tactics to Help in Business Growth

Growth MarketingMarch 16, 2023444Views 0Likes 0Comments

Getting a business started can feel like climbing Mount Everest. The constant battle that comes with making a name for your business and fighting the competition, can be physically and mentally draining. But when you experience success, it feels like the thrill that comes with reaching the summit. No matter how great your business’s journey…

Co-workers collaborating and celebrating their stalled growth strategy

How To Jump-Start a Business’s Stalled Growth

Growth MarketingMarch 14, 2023433Views 0Likes 0Comments

At some point, every business experiences a period of stalled growth, and it’s likely that more businesses will experience a slow down in our uncertain economic times. A stall may be caused by any number of reasons. There may be an oversaturation of the market, a lack of innovation, or an inability to reach new…

A work meeting to discuss different SEO tools

What are SEO tools?

SEOFebruary 23, 2023386Views 0Likes 0Comments

Search engine optimization can be one of the highest-yield investments you make in your brand. But if you’ve spent much time with SEO, you know it’s both an art and a science. Emphasis on “science.” Because let’s be candid. A thoughtful, beautifully-written piece of content won’t pay the bills. What will make you…

Will Erlandson

What Are the 5 C’s of Content Marketing?

What Is a Content Strategy Framework (and Why Do You Need One?)

What Elements Do I Need to Have in Place Before Engaging an SEO Partner?

What’s the difference between growth marketing and digital marketing?

What is the difference between growth marketing and performance marketing?

What does a growth marketing plan look like?

Growth Marketing vs. Marketing

How To Attract VC Funding With Growth Marketing Tactics

Building a Rock-Solid SEO Backlink Strategy

6 Digital Marketing Tactics to Help in Business Growth

What are SEO tools?

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