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  • Will Erlandson

Author

Will Erlandson

Will Erlandson is the Chief Growth Officer at Relevance.

Content Type

How to Create Sponsored Content That Isn’t Spammy

Will Erlandson Jan 12, 2021
Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content. While sponsored content can provide a solid…
Content Strategy

What’s the Difference Between Sponsored and Native Content?

Will Erlandson Dec 28, 2020
Content marketers have choices. Once they’ve chosen a relevant target audience and developed the right messaging, they need to decide: sponsored or native content? Both sponsored and native content are types of paid media. Although…
Consumer Marketing

How to Stay Relevant in Disruptive Times

Will Erlandson Dec 11, 2020
The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will your business be remembered? Staying relevant can be difficult in times like these. The good news is, remaining top of mind…
Content Strategy

Is Your Website Still Relevant? Here’s How to Tell.

Will Erlandson Dec 4, 2020
Having a website is one thing; having an effective, relevant website is another. If you want your website to bring in leads and support your customers, it needs to remain relevant. How can you tell whether your company’s site is up to…
Marketing

How to Make Relevance the Watchword of Your Marketing Team

Will Erlandson Nov 30, 2020
Your marketing team has a lot of goals to keep in mind. Color schemes for images, target audiences to focus on, and content schedules to plan all occupy their days. While these things do require their attention, there’s one word you need to…
Digital Strategy

Online Relevance: 15 Tips to Stay Relevant Amidst the Noise

Will Erlandson Nov 23, 2020
Becoming and staying relevant online requires constant effort. As you use these tips to gain relevance, don’t take your foot off the gas.
Digital Marketing

How to Remain Relevant Online

Will Erlandson Nov 13, 2020
Remaining relevant online boils down to a single word: activity. The more you do to be active, the more prevalent your brand will become.
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