Will Erlandson

Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content. While sponsored content can provide a solid…

Content marketers have choices. Once they’ve chosen a relevant target audience and developed the right messaging, they need to decide: sponsored or native content? Both sponsored and native content are types of paid media. Although…

The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will your business be remembered? Staying relevant can be difficult in times like these. The good news is, remaining top of mind…

Having a website is one thing; having an effective, relevant website is another. If you want your website to bring in leads and support your customers, it needs to remain relevant. How can you tell whether your company’s site is up to…

Your marketing team has a lot of goals to keep in mind. Color schemes for images, target audiences to focus on, and content schedules to plan all occupy their days. While these things do require their attention, there’s one word you need to…

Becoming and staying relevant online requires constant effort. As you use these tips to gain relevance, don’t take your foot off the gas.

Remaining relevant online boils down to a single word: activity. The more you do to be active, the more prevalent your brand will become.