Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits. New spins on old strategies and fresh thinkers expose people to more sophisticated content and the need for mature content rises. New technologies also set the trend for how content…

In today’s omnichannel, multiple-device-driven world, combining marketing strategies offers businesses a way to increase return-on-investment (ROI) by leveraging the positives of each channel to offset inconsistencies. Tightening your focus on your audience’s wants and needs is even easier when you use these two strong, relationship-building strategies to deliver timely, educational, and educational content. Let’s take…

At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem that others in the industry are also trying to solve with their own companies. Other times,…

Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their readers, but much fewer know how to emotionally connect with their audience and get them sucked into their content. That’s…

When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional materials that stick. You could spend thousands of dollars on slick print materials and invest in a robust web design…

The use of content marketing has gradually been increasing — 87 percent of B2B companies are expected to use content marketing this year alone. The growing interest of this effective marketing tool comes as no surprise, considering content marketing’s ability to lift brand affinity, brand association and purchase consideration. Yet in a digital environment where consumers…