Content Strategy Archives - Page 15 of 23

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3 Tips For Funding and Fine Tuning Your Branding Strategy

Content StrategyJuly 26, 2018330Views 0Likes 0Comments

When you’re trying to grow your entrepreneurial branding efforts, you’ll need to close the gap between competitors to make a name for yourself. In fact, we’re facing a shift in the career landscape in which people of all career paths need to make branding a huge priority. Whether you’re selling digital products as a solo entrepreneur…

How AI Personalizes Search Results: A Google Experiment

Content StrategyJuly 24, 2018296Views 0Likes 0Comments

I am sitting at my desk, editing an article, and a young lad comes and asks me, “Hi, would you know where I can find Adam?” Well, I know four Adams. The first is an old friend who I went to school with; he lives in Virginia now. The second is a guy who works in…

Everything to Know About AI-Powered Content Intelligence

Content StrategyJuly 12, 2018285Views 0Likes 0Comments

Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much so, in fact, there are now at least 15 martech vendors that specialize in just this one aspect of AI-driven…

If your company is not visible online, consider it nonexistent. A combination of content marketing and digital PR can help you stand out.

How Will AI Revolutionize Content Marketing?

Content StrategyJuly 10, 2018662Views 0Likes 0Comments

The way artificial intelligence (AI) has entered our lives and changed our perception, tells a lot about what the future is going to be. We have already witnessed certain cool applications of AI like voice-powered personal assistants – Siri and Alexa, which are creating quite a stir. Other AI-based inventions in the news are autonomous…

7 Steps to Create a Winning Social Media Marketing Strategy

Content StrategyJuly 6, 2018287Views 0Likes 0Comments

Social media marketing is crucial for the success of your business. A successful social media marketing strategy involves all the steps that you have put in action in order to succeed on the various platforms. With millions of users, social media has become the number one option for business owners, entrepreneurs, freelancers and everyone who…

5 Common Barriers to Implementing a Content Marketing Plan

Content StrategyJuly 5, 2018296Views 0Likes 0Comments

As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may handle all these plans yourself. These plans can take a little while to make if you’re working on a truly fantastic…

The Great Debate: Defining What Online (Content) Engagement Is

Content StrategyJune 27, 2018385Views 0Likes 0Comments

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines online engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what online engagement means to them based off defined goals and strategies.…

How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People

Content StrategyJune 26, 2018337Views 0Likes 0Comments

Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry. Now that the method has solidified its importance within companies digital strategies, brands are working on coming up with new and unique wants to make their content…

How AI is Helping to Reduce Waste in Digital Advertising

Content StrategyJune 21, 2018327Views 0Likes 0Comments

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on a…

How to Improve Conversions on Pillar Page Content

Content StrategyJune 19, 2018303Views 0Likes 0Comments

We all know that having valuable web content is crucial for attracting people to your page. But from an SEO marketing perspective - the way your content is structured is just as important as the information itself. Not only do you need to create incredible content, you also need to create it in a way that makes…

4 Advantages to Reading Marketing Content Thoroughly

Content StrategyJune 11, 2018239Views 0Likes 0Comments

If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington Post, roughly six in 10 people admit to not going in-depth when they read an article. (And the Post rightly points…

10 Ingenious Ways to Promote Old Content

Content StrategyMay 30, 2018382Views 0Likes 0Comments

Producing high-quality content is one of the best marketing tactics that any brand can master. As time goes on, you’ll build up an expansive database of knowledge that displays obvious competence in your products, brand, and industry to your audience. Some of your older content will inevitably get buried underneath the newer content, which is…