How long should a blog post be for SEO? Can you improve your blog SEO ranking with longer posts?
If you want answers to these questions, this article is exactly what the doctor has ordered. We'll share with you if length really matters and what rules you should follow when writing your next blog post to…
If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and paid media. The good news is that these terms are quite straightforward.
We’ll use this article to walk you through these three forms of media by providing definitions and briefly explaining how they…
Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that content creators must take into account. To get both types of content to align, you need to recognize how they are different and how that…
Developing a successful content marketing strategy means constantly keeping track of crucial performance metrics and tweaking your approach accordingly. But with so many metrics to consider, it’s easy for inexperienced marketers to get completely overwhelmed by all the reports, charts, and numbers available to them.
Let’s break the information down into smaller bits. Below are…
Seeing a bump in your bounce rates? It might be because your headlines are less-than compelling.
Headlines are the first impression of a piece of content, but are all too often treated as an afterthought. Many writers who are in the beginning stages of learning copywriting spend grueling hours crafting the perfect…
Sponsored content can be a valuable addition to any marketing strategy, but only when implemented correctly. To launch any successful sponsored content campaign, you’ll first need to assemble the right people for your sponsored content team. Whenever you are paying for a placement, you’ll want to take extra care that every aspect of…
Social media marketing is one of the most effective tools for connecting directly with your audience. B2B and B2C companies can benefit from effective social media content, but one of the biggest challenges for many companies is finding the time and expertise internally to get it done.
That’s where a social media content provider comes…
A good content marketing strategy is something that helps people plan ahead for how they will bring new traffic and conversions to their online presence. Even such a seemingly simple thing as a blog post is a useful addition to a content marketing strategy if it brings in leads.
Every business should form a coherent…
Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content .
While sponsored content can provide a solid return on investment, it still requires some skill and finesse to do well. Sponsored content is a form…
Creating good content that sticks in your readers’ minds as informative and helpful is not easy. Even if you write the single biggest, baddest post on any given topic, without a good marketing strategy, you will still struggle to gain any kind of traction with it.
This is why choosing the appropriate distribution channels is…
Content continues its reign as the king in marketing, and rightfully so. Seventy percent of marketers actively invest in content marketing. Likewise, 72% claim that having a solid content strategy is a major element of their success. As a result, emerging and established brands alike are taking advantage of the benefits of content marketing to…
Content marketers have choices. Once they’ve chosen a relevant target audience and developed the right messaging, they need to decide: sponsored or native content?
Both sponsored and native content are types of paid media. Although they’re definitionally similar, they’re not the same thing.
Native content is any piece of media that looks like it belongs…
