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What Is a Content Strategy Template?

Growth MarketingDecember 18, 2023478Views 0Likes 0Comments

Even the best content marketing strategy will sputter if you don’t have a way to execute them at a high level. You want each piece of new content to fit into your strategy. At the same time, you want it to resonate with your target audience and help you reach specific goals. As you consider high-level…

Marketer planning and learning what an SEO strategy includes

What Are the Objectives of Content Marketing?

Growth MarketingDecember 18, 2023499Views 0Likes 0Comments

A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in…

How Digital PR and SEO Work Together To Maximize Your Growth Marketing Goals

Growth MarketingDecember 1, 2023725Views 0Likes 0Comments

Growth marketing is an overarching approach to promoting a business that focuses on three key areas: authority, credibility, and visibility. To accomplish all three of these things at the same time, a growth marketer incorporates multiple tools and tactics, such as social media, email, and content marketing. Two growth marketing tactics that…

How to Create Good Content in an E-E-A-T World

Growth MarketingOctober 30, 2023740Views 0Likes 0Comments

As you may know, the E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google coined the phrase, originally as E-A-T, before updating it by adding the additional “E” for experience at the end of 2022. These search quality rater guidelines act as a filter that the search engine uses to help decide what content is the…

How to Find Converting Keywords

Growth MarketingOctober 27, 2023361Views 0Likes 0Comments

Most people are aware of keywords. These are select words and phrases that signal to Google and other search engines what topics and information you’ve focused on in each piece of content. You can typically spot important keywords in an article title, intro paragraph, or scattered throughout a block of text. But how do you…

5 Ways to Win at Google’s Search Generative Experience

Growth MarketingOctober 25, 2023368Views 0Likes 0Comments

Search Generative Experience, or “SGE” for short, is a buzzword in the AI community. The tool comes from Google Search Labs, which began testing the AI-driven platform in the early summer of 2023 and will continue through December. While the details of what the final version of SGE will look like are uncertain, there’s no doubt…

ROI or Die: How to Master Content Marketing ROI

Growth MarketingSeptember 20, 2023423Views 0Likes 0Comments

A content marketing strategy is an important part of growing your business. High quality content increases your authority and demonstrates to consumers and industry leaders alike that you know your stuff. It can also boost your visibility and brand awareness through good search engine optimization practices. Investing in a content marketing strategy may be a good…

Search Generative Experience + Organic: What We Think The Future Will Look Like

Growth MarketingSeptember 15, 2023364Views 0Likes 0Comments

It might get you excited, and it might make you break out in a cold sweat. One way or another, everyone is processing the fact that AI is the future. With AI tools popping up everywhere, the stream of new resources that lean on artificial intelligence can be intimidating — especially if you’re thinking about…

Interdependent or Mutually Exclusive? The Beneficial Connection Between Digital PR and SEO

Growth MarketingSeptember 6, 2023368Views 0Likes 0Comments

Sometimes marketing tactics are closely related and work in tandem. At other times, they’re separate yet complementary, working in parallel with one another toward a common goal. The relationship between digital PR (public relations) and SEO (search engine optimization) falls into the latter category. While they are two independent growth marketing tactics, they are both crucial…

What is a growth marketer?

Growth MarketingJuly 3, 2023376Views 0Likes 0Comments

There are many different specialties and niches within the marketing industry. Marketing professionals focus on email marketing, social media, inbound marketing, SEO — the list goes on. In addition, there are some marketers who work on asset creation. Others specialize in high-level things, like marketing tactics, revenue growth and acquisition, and growth strategy. When an individual focuses…

What is a growth marketing framework?

Growth MarketingJuly 3, 2023471Views 0Likes 0Comments

Strategies, tactics, techniques, frameworks, campaigns …there are a lot of different words to describe what marketers do. In growth marketing, many of these terms overlap, but each one is distinctly different from the rest. A growth marketing technique, for instance, refers to the specific way traditional marketing executes something like SEO. A growth marketing strategy applies…

What are the three pillars of growth strategy?

Growth MarketingJuly 3, 2023607Views 0Likes 0Comments

Marketing is an interesting part of a successful business. It isn’t the business itself, nor is it a product. Marketing is the act of promoting a brand and its offerings to the right consumers to generate revenue. When it comes to growth marketing, in particular, this promotes a brand by using data and analytics to focus…