Despite some consumers’ complaints and some marketers’ loathing, display advertising is here to stay, but it must be paired with the right content.
Understanding how your content benefits each stage of the funnel can have a profound impact on awareness, traffic, search rankings & lead generation.
When brands connect with customers in a sincere way, something powerful happens: a foundation for long-term advocacy and loyalty is formed.
Despite skepticism about the new technology, early adopters of wearables have demonstrated the technology’s effectiveness for content distribution.
If you’re building a marketing technology stack for a new team, or completely revamping your current one, here’s how to choose the right tools.
Video live streaming isn’t anything new. However, pair it with the mobile and social experience, and you have yourself a killer tool.
The more you know about a person, the more informed you are to make decisions that please them—and mobile apps are a goldmine for customer data.
Black Friday is looking to be the biggest day of online spending we have ever seen. Get an edge on the competition with these three tactics.
Building a strategic content distribution plan with measurable results against your goals is a tall marching order, but it can’t be ignored.
To boost sales before year end, review successful summer marketing campaigns from your vertical to determine which were hits—and which were flops.
If you don’t have the resources, in-house talent or patience for a long-term strategy, the modified content marketing approach could be the solution.
Content marketing has positive momentum, but it remains an experimental line item for most brands—and that’s worrisome for a number of reasons.
