Every business online must have an effective marketing strategy that focuses on SEO and social media management. This marketing strategy needs time and planning. Search engine optimization helps you get the visibility you deserve for your business brand. However, it is expensive for some small to medium scale business owners who have a limited budget…
SEO software isn’t cheap. Register for SEMRush and Moz or other SEO alternatives and you’ve just said goodbye to over $300 a month. If you’re doing your own SEO or you have a very small SEO business, that’s a huge portion of your profits that you just can’t afford to lose.
But there are better and…
It’s a requisite for every company to have an online presence and this can be done with the help of a flawless website. The next step involves building a good online presence. By online presence, we mean to say that it should be easily searchable using search engines.
This can be done with the use of…
Google mobile-first index ranks your site based on its mobile content, speed, and user experience, among other ranking factors. This has made site owners, SEOs, and content marketers focus on mobile-friendliness.
The mobile-first index is in full swing. But there is still a few important questions floating around about what exactly the Google mobile-first index is,…
Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver?
Over the past few years both SEO and Content Marketing have become ‘must-have tools’. It is seen as the proverbial gift that keeps on giving. To the brand, to its marketing executive, and of course…
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the…
CONTENT MARKETING is what WE think the end customer wants. There are so many facets to consider in SEO best practices and Google's algorithm.
The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but…
A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally designed website will inevitable fall by the wayside if no effort is made to make your website known to the public and…
Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as that’s where they are spending most of their time. Digital platforms are…
When companies go through more complicated times and sales fall, managers have to make some decisions and these are almost always associated with financial cuts. These cuts are usually linked to the reduction of positions associated with human resources and marketing, which is wrong! Find out why.
A marketing team or an agency is responsible for…
When I launched ContentMender earlier this year, I simply wanted to provide a solution to a nagging problem I’ve witnessed over the years across various digital marketing agencies — the separation between content marketing and SEO.
Some internal divisions within companies treat these two divisions like the proverbial separation of church and state. Many SEO departments…
Every time you register a domain name you will be asked to give your personal details, including your name, number, and address. This is logged by the registrar and used to lock your details to that domain for the entirety of the time it is registered to you.
It is standard practice and countless novice webmasters…
