It’s a requisite for every company to have an online presence and this can be done with the help of a flawless website. The next step involves building a good online presence. By online presence, we mean to say that it should be easily searchable using search engines.
This can be done with the use of Search Engine Optimization. Search Engine Optimization is the practice of improving the quantity and quality of traffic that is directed towards a website. This can be done with the help of certain tools and techniques which will be discussed in detail in this article.
Ten ways to improve the SEO of a webpage are as follows:
Make your website faster
Make sure that your page is super-fastin terms of loading time. In order to rank a page, Google has paid a lot of emphasis on the speed of a webpage. The brand-new HTTP/2 network protocol greatly influences the page speed and should be made a part of every web page.
The amount of time a user spends on a website greatly affects your SEO ranking. If the content on the site is boring and irrelevant, users will close as soon as they open it.
To avoid this, make sure the content on your site is apt, interactive, engaging, etc. Use brilliant content coupled with the use of visual aids, which contribute towards increasing its visitor engaging power.
Use more optimized images
Also, make sure your content is in sync with the pictures on the page. This is possible with the help of proper formatting. For better results, use apt keywords on image tags, descriptions, etc.
Use of Header tags
Too much of text is bad. Make sure you have good and relevant pictures on your site to make it look really attractive to the user.
Make sure your entire content layout is well structured and broken down into small and readable fragments. This can be achieved with the help of header tags. Header tags are nothing but giving every paragraph or section a subheading. This helps a user understand what exactly a body of text is implying.
This is just to increase the ease of access for the user.
Creating a Provision for outbound links
In case your website is not able to include all the in-depth details regarding a topic under focus. It is always better to outsource that information. This can be done by providing links to other websites which direct the user towards a site which imparts extra information.
This information further strengthens the content on your site.
Just make sure that the site links are authentic and are of reliable sources of information. Lastly, don’t include too many of them. It makes your website look bad.
The inclusion of different types of media
Make sure you include ample amounts of multimedia such as pictures, videos, GIFs, etc. to name a few. All of these add to the overall user experience. Videos also help keep a user on the website a litter longer. This greatly affects the SEO ranking of the website.
Finally, use of multimedia helps in video marketing and is a marker of a good website, to the search engine.
Avoid Broken Links
Make sure there are no broken links on your website. Google uses broken links as an indicator that the website is old and neglected. This greatly affects the SEO ranking of a website.
You can detect the presence of any broken link on your site with the help of tools such as Screaming Frog SEO Spider or Google Webmaster Tool.
Nobody likes content which is too flowery and which is difficult to understand. Make sure your content is easy to read and is simple in language. Google is said to consider the readability of a website to rank a page. Higher the readability, higher is the SEO ranking of a website.
Website layout and formatting
Make sure the website formatting is perfect and also make sure the content is easily readable. This adds to the overall user experience.
Proper formatting can be done with by bolding the text at the right places, using bullets, using subheadings, etc.
Well detailed page layout
If a website has no directions as to where to find out, a user is expected to leave the page immediately.
A well thought of page architecture needs to be instilled on the website. This helps is easy navigations and also adds to the overall user experience.
There are multiple ways in order to increase the overall SEO ranking of a website. A few of them have been listed above.
There are a number of firms which cater to providing innovative solutions to increase the SEO ranking of their client web pages.
With the right professional help, you can build a website which is appealing in look, apt in content and provides its visitors with the total webpage experience.