If you are an online marketer just like me, you already know the importance of SEO for your website.
It is needless to mention that without a good SEO practice, it is nearly impossible to run a website or business online.
When talking about SEO, hardly any of us will ever link it to email marketing. Last week my friend and I were having a discussion on the relation between email marketing and SEO.
I have been running my own website for the last two years. Even then I was not aware of the fact that email marketing can play a role in boosting my SEO efforts.
I did a lot of research on the same after, I learned about it from my friend. Simply put, the response and engagement that you receive from emails are what helps you in boosting your SEO ranking.
However, there is definitely more to it.
The different channels used in digital marketing strategy are all linked to each other in some way or the other.
There is no way that a single channel can exist in a vacuum. You need to use these connections in order to benefit yourself by maximizing your results.
In two years of my experience, I have noticed that the majority of the marketers simply aims for consistent marketing and branding of each of the channels.
Each channel has an impact on the other even if it’s not clear in the beginning. Like in the case of email and SEO. But that shouldn’t come to you as if there is no connection at all.
If you are a newbie in the world of online marketing and business, there are chances that you are not aware of these connections.
To help you out, I have listed 5 of the best ways in which email marketing solutions can help your SEO efforts.
From the following points, you will get an idea about the connection between the two. In addition, you will also get an idea of how each of the email marketing techniques has an impact on SEO campaign results.
1. Attract More Qualified Traffic to Your Site
One of the main benefits of email marketing is that it can help you drive more traffic to your website. However, the main focus here should be on driving more quality traffic.
You should be able to attract visitors who are likely to make a conversion after arriving at your website. This can be done through personalization. In this case, you can even rely on the use of Drip Optin.
When it comes to personalization, most marketers rely on email marketing. Email campaigns are considered to be the most ideal channel in comparison to any other channels.
The most important thing to do here is to tailor your email newsletters based on the interests of your customers.
According to a survey conducted, it has been found that 38% of the customers rely on email marketing because of relevancy.
This should pretty much give you an idea of how effective email marketing is in driving qualified traffic to your site. You can even make use of email marketing tools like MailChimp and Constant Contact.
If you consider the main goal of your SEO strategy is to get more customers and earn revenue, this is a benefit that you simply cannot overlook.
However, if you haven’t started using tailored emails to your customers, I would suggest that you should.
After all, it’s not that complicated at all. The easiest and the best way to begin is by segmenting your email list.
Your user should be able to choose the type of emails they want to receive. This will ensure that your users receive only the emails that they would like to read.
2. Improve On-site Engagement
Driving quality traffic to your site means enabling your readers to spend more time engaging with relevant content on your site.
This will help you to cut down on the exit rate for your website. You should know, the more time your visitor spends on your site, the more likely they are to convert.
In this case, even your on-site metrics is known to aid your SEO efforts. The more customers you drive to your site and content, the better your SEO becomes overtime.
3. Develop A Targeted Content Strategy
Before, sending a mail, every email marketer analyses and tests a few of the elements of their emails. Subject lines happen to be the most element that is checked by them.
Around 70% of the email marketers are known to routinely test their subject lines in their email campaigns.
However, the rest of the marketers are more inclined towards testing their messages, calls to action, personalization elements and design.
So if you happen to be an experienced email marketer then you already know that there are a lot of elements to test and analyze in your emails.
The data collected from your tests can provide you with valuable information using which you can modify your marketing strategy. This also includes your on-site optimization as well.
When you prepare an email list, you know that all the recipients in the list are a part of your target group of customers.
This basically means that you will be able to make data-backed decisions about your website and the channels that you have to use based on their preferences.
For example, if you notice that the response to a particular email newsletter headline is good then you may choose to test the headline as the title of your corresponding site or page.
Similarly, if you notice that a particular CTA has performed well, you can use the same CTA copy into the homepage of your site.
When you figure out the things that perform well with your audience in your emails, you will be able to take better decisions regarding your site. Not only that, but you will also be able to work better on your SEO practice in the future.
4. Turn High-Performing Emails Into Site Content
There are so many approaches that you can try when it comes to creating various email campaigns and newsletters.
However, one of the best thing that you can do is create original content for your users. For this, you need to select relevant topics that match the interests of your users. In other words, the topics chosen by you should be able to cater to the needs of your customers.
For example, United Capital, a financial life management company launched their first newsletter, they made use of a third-party content curation service in order to send articles and content from other publications which were relevant to their potential audience.
The content sent by them were mainly focused on trending topics related to the financial industry. Along with their content, they also sent posts on various other subjects as well which might be relevant and interesting for their target audience in some way or the other.
In order to boost their value as a lead generation tool, they changed their approach and started sending original email content which was not relevant to their users.
However, the content still revolved around the financial topics that were not covered by other publications.
This helped them to increase their conversion rate with the use of both original and curated content. After the incorporation of original content, the company witnesses a rise of 145% in newsletter engagement.
This may sound to you like the hectic process, as it restricts you from just collecting links of the content that already exists out there. But if you ask me, I would say that the effort is really worth it.
However, if you are still not impressed with this idea, you can republish the new content created by you on your website or blog. It doesn’t have to be limited to emails. This will help you to reap the benefits of your SEO efforts.
5. Encourage Social Shares
By presenting your content to your potential customers, you increase your opportunities to share each of the pieces on social media platforms.
This is particularly useful when you allow your users to share your content on their social media channels within your campaigns.
But how is it connected to your SEO?
Increase social visibility can help you boost your SEO. Indirectly, you can use it to:
- Establish new partnerships
- Increase positive brand name mentions
- Find link opportunities
There is also evidence that improved search visibility is correlated with social shares. Social shares can benefit you in many ways.
Now It Your Turn
After going through the mentioned points, hopefully, the relation between email marketing and SEO efforts is clear to you.
Now that you are aware of the benefits that you can reap from email marketing, you should be paying more attention to it.
After all, it can help you to boost your SEO efforts which are again for the benefit of your own site or page.
Share this if you think that it will help someone understand the importance of email marketing in boosting their SEO efforts.