Restricting associates from company-related social media activity was once commonplace. Today, however, employee advocacy is both suggested and encouraged.

Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.

Word of mouth marketing can be highly effective and relatively inexpensive if it’s part of a larger integrated content strategy. Here’s how to get started.

As we so often say with marketing concepts & ideas, the only constant is change—and the ways that consumers make purchase decisions is no different.

Analysis of the 1,000 most popular infographics of the past year reveals what advertisers can do to make their multimedia assets more shareable.

Why strategic content distribution starts with competitive analysis, and how to use that data to formulate your own plan.

Looking for a strategy that creates true multi-channel conversations? Try integrating direct mail & physical gifting into your lead nurturing efforts.

Consumers spend a lot of time on their phones, making it more important than ever that businesses give prudent thought to mobile content marketing.

Content marketing and yoga are very different in practice, but there are still valuable business lessons to be learned from a little time on the mat.

Responsive design has its advantages, but the arguments in favor of switching to a mobile-first web strategy are growing ever more compelling.

It’s never been easier to do business overseas, but don’t assume you can simply translate your ecommerce site and wait for the sales to roll in.

If you can incorporate these various signals of trustworthy content, you’re on your way to making content that’s both endorsed and shared.