The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Most people think marketing is ad, a banner or some form of promotion- things we’re great at filtering out of our daily lives. So what will save marketing?
Does your industry have an online content deficit or surplus? It’s likely in surplus, and that means earned media alone will not meet your goals.
There’s a lot of talk these days about the blending of PR and online marketing. As the lines continue to blur, online marketers are learning and internalizing the PR industry’s best practices, while seasoned PR pros are scrambling to get up to speed with the limitless opportunities afforded them in the digital landscape.
Just as the…
Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.
Marketing and communications professionals leaning on their insights…
What value does a “Like” on social media actually have? Less than you might think. Learn how to use shared media to gain trust, and realize real ROI.
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a message, tailor it to your audience, and include a call-to-action. Whether your audience is made up of journalists, website owners or fellow PR professionals, they receive dozens of email pitches a day. To make your pitch stand out, take a page from…
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
Content marketing has matured significantly over the past decade, evolving from a buzzword into a core business discipline. But not every brand's content marketing program has matured at the same pace. Understanding where your organization falls on the content marketing maturity spectrum is essential for identifying gaps, setting realistic goals, and building a strategy that…
Too many brands treat content distribution as an afterthought — something to figure out after the blog post is written, the video is edited, or the report is designed. But the most effective content marketers flip this approach entirely. They build distribution and promotion into every stage of the content development lifecycle, from initial research…
When wearable technology first entered the marketing conversation over a decade ago, devices like Google Glass and early Samsung smartwatches were novelties — interesting concepts with unclear practical applications for brands. That era is over. In 2026, the wearable technology market is valued at approximately $98 billion and is projected to exceed $230 billion by…
As the content promotion industry evolves, marketers must deliver results and demonstrate return on investment to executives, management and sometimes even shareholders.