Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention. Specifically, that content promotion was dead last…

So a graffiti artist, a business owner and a digital marketer all walk into a bar. That could be the first line of a joke—or how a guerrilla marketing campaign is unexpectedly born.

Of all the brands that are known for hijacking the Cinco de Mayo tradition and turning it into an advertising opportunity, Dos Equis is perhaps the most famous. But the brand has earned the right to its title—each year it creates catchy content that resonates with its target audience in a humorous way, and this…

The twenty-first century has brought about a digital age in which every consumer has a voice and a means by which to make it heard. Social media has fueled the fire that has allowed opinionated leaders to become global influencers with higher levels of trust than many traditional media outlets of the past. The social…

Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about self-promotion and passing out business cards. The same holds true with media relations. In fact, almost any tip you find on networking is also a…

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.

Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.

Google launched the Hummingbird update sometime last August, but SEOs, online writers and editors and search professionals everywhere are still trying to figure out what it means for their daily work lives. Google is (as usual) rather tight-lipped about specifics, but through public talks and blog posts, it has revealed some interesting information about how…

Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. …

When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to…

TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP manipulation will almost always eventually lead to trouble, many marketers still have trouble understanding that good, useful content is at the core…

On March 27, Taco Bell will unleash its new breakfast menu in all of its 5,500 locations nationwide. With the largest menu expansion in the company’s 50-year history, the Mexican-inspired fast food chain will take a direct shot at the $50 billion limited-service breakfast market that has long been dominated by McDonald’s. With a big…