Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?” Obviously, these age-old questions were designed to challenge any dangerously blind modeling to peer pressure I may…

Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses. Multiple Search Engine Optimization specialists, including Interact Marketing, have analyzed the data from websites affected by Fred. It’s clear that Fred has targeted three elements that have caused these traffic…

As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO campaign and finding the best tools for performing a comprehensive site analysis is not that difficult. Here, I am listing the top 5 SEO tools…

Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility in the Google search results.  There is good reason for this.  Research has shown that ranking…

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to…

If you're expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international…

Google ranking dropped suddenly? Well, it is a pretty common issue in SEO. As an SEO professional, you work hard to achieve high rankings, and a few days back you made some crucial changes to your website. You have kept your finger crossed with the expectation that it will boost your ranking. However, when you…

SEO rules must be followed carefully in order to improve your natural search performance. If you are still looking for innovative ways to drive organic traffic to your website, then make use of these five technical SEO hacks that will make your website search engine friendly and increase its organic traffic. Track Internal Site Search and…

Log file analysis is something you should take into consideration as it can improve your overall digital marketing strategy. Log analysis has an impact on visibility, traffic, conversions, sales and helps reveal new points of SEO improvements. Log files are the only data that are 100% accurate to really get how bots are crawling your…

You've created an amazing piece of content, you've shared it on your social media channels, and you've blasted it out in your email newsletter. It's still not getting the type of traction you want, though, even though the piece contains really useful information that could spread like wildfire if the people who need it had…

Having grown up in the mountains of North Carolina, I know very little about boating, yachting or the ship trade. But, as there are very few comparisons from mountain life relating to the organic search industry for me to draw upon, I have to step outside of my purview to find a suitable comparison. The…